A Bot is Not a Polyglot: Designing Personalities for Multi-Lingual Conversational Agents
summary
A wearable running/cycling coach is launched as glasses with embedded mic, earbuds and a companion app and shipped in five languages; the main claim is that personalities must be designed per locale rather than translated. Design uses coach bios, custom TTS voices, surveys and focus groups informed by Hofstede cultural dimensions, starting from ~30 trait candidates down to a few. Findings: French/German/Italian prefer male, supportive coaches; Spain prefers female or tougher coaches; English users sometimes feel patronized; Europe shows a higher voice-entry barrier.
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chapters (7)
- 0:00Introduction to multi-lingual voice agent
- 2:20Why personality matters in agents
- 6:15Key components of personality design
- 9:44Cultural dimensions in personality
- 13:50Design process and coach bios
- 16:45User feedback and localization results
- 17:28Q&A on gender and personality
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