Support for Social and Cultural Capital Development in Real-time Ridesharing Services
summary
Two linked qualitative studies (13 Uber drivers, 13 Uber riders; rider diary with $75 Uber credit) show rides produce informational, emotional and instrumental resources and transfer embodied cultural capital—job leads, encouragement, help with groceries, even friendships. Analysis suggests GPS and automotive interfaces can nudge helpful behaviors (pick‑up from grocery => offer package help) and support driver‑to‑driver info sharing; proposes incentives like badges (noted as later implemented by Uber).
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chapters (9)
- 0:00Motivation and research context
- 1:30Social and cultural capital theory
- 3:37Social resources framework
- 5:03Study design and participants
- 6:08Passenger interactions with drivers
- 7:57Driver interactions and benefits
- 9:26Technology enhancement opportunities
- 11:58Conclusion and broader implications
- 13:01Q&A session
