Design Within a Patriarchal Society: Opportunities and Challenges in Designing for Rural Women ...
summary
Qualitative ethnography with 90 participants across 12 villages finds half with no formal schooling, median marriage age 14, and over half volunteering experiences of domestic violence; many women never touch technology because devices are seen as male and new artifacts risk domestic punishment. The paper uses observations, interviews, focus groups and thematic analysis, rejects simple tech fixes, and proposes three directions: empower within patriarchal structures, strengthen women's existing support tactics (e.g., Amity groups), and design for surrounding actors rather than only the women.
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chapters (9)
- 0:00Introduction to the talk
- 1:51Challenges faced by rural women
- 3:57Discrimination and societal pressures
- 7:03Technology use and gender norms
- 9:12Limitations of common HCI approaches
- 11:18Clash of values in design
- 12:47Designing within the patriarchy
- 16:20Designing beyond the users
- 17:25Q&A on future directions
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