Multidimensional Risk Communication: Public discourse on Risks during an Emerging Epidemic
summary
Qualitative analysis of 1,500 Reddit threads about Zika finds two kinds of perceived risk—direct infection harms and harms from authorities’ measures—and dimensions running personal-to-global and immediate-to-long-term. Coding reaches saturation across 7,100 comments, with recurring specifics: locals report pesticide spraying at the wrong time, shrimp and bee kills, and worries about lifelong effects for exposed children. Proposals include passive social media analytics, moderated online forums, and bi-directional channels so public knowledge can complement professional risk models.
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chapters (5)
- 0:00Start
- 0:14Public Discourse and Risks during a Public Health Crisis
- 1:05Risk Perception
- 2:01Risk Perception on Social Media in an Emerging Epidemic Which Is the Zika Virus Outbreak
- 3:51Risk Perception of the Zika Virus Outbreak
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