Repurposing Emoji for Personalised Communication: Why 🍕 means "I love you"
summary
A web survey collects 72 usable responses reporting 81 repurposed emoji and shows small groups create persistent private meanings: 41% come from animals and nature, the octopus appears four times, most repurposed emoji are used between just two people (≈85%) and 47% occur with romantic partners. Coding uses open coding with two coders to derive categories: affection, nicknames, logistics, ease and visual affordance (14% cite rendering cues). Core claim: emoji get stable, partner-specific meanings (e.g., 🍕 = “I love you”), complicating sentiment analysis.
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chapters (10)
- 0:00Introduction to emoji repurposing
- 2:11Universal emoji repurposing examples
- 4:40Teenagers using emoji as secret code
- 5:42Research question and study design
- 7:27Survey results overview
- 9:15Sentiment analysis findings
- 10:40Why specific emoji were chosen
- 13:09Reasons for using emoji over words
- 15:34Importance of emoji personalization
- 16:43Q&A session
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