Personality Depends on The Medium: Differences in Self-Perception on SnapChat, Facebook and Offline

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Two mixed-methods studies with 148 participants use a 44-item Big Five inventory plus semi‑structured interviews to show platform-specific shifts: Facebook profiles score lower on Openness and Neuroticism (and Agreeableness in study 1) compared with offline, while Snapchat yields higher Extraversion and greater Openness than Facebook. Results link effects to affordances such as identity persistence and audience transparency — audience anxiety drives curated, less emotional Facebook posts; Snapchat’s transience promotes more spontaneous, extraverted behavior.

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1. 0:00Introduction to talk
2. 0:48Research questions on personality differences
3. 3:20Big Five personality traits explained
4. 5:05Affordances of social media platforms
5. 6:51Study one procedure and Big Five survey
6. 7:34Results from study one
7. 9:39Study two procedure and comparison
8. 10:42Results from study two
9. 11:26Qualitative findings on audience concerns
10. 13:12Facebook affordances and self-presentation
11. 13:53Snapchat affordances and self-presentation
12. 14:37Answering research questions
13. 15:19Conclusion and future directions
14. 16:04Q&A session begins