On Visual Granularity: Collocated Sales Meeting Interactions in the Machine Industry
summary
Ethnographic study of collocated sales meetings in the machine industry (material handling and paper machines) examines how mobile devices and visual representations with different levels of granularity support or disrupt face‑to‑face communication. Using video-based Conversation Analysis and professional analyst groups, the paper identifies when visual detail helps or hinders interactions and presents seven concrete design guidelines for interaction designers about visual granularity.
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