What Moves Players? Visual Data Exploration of Twitter and Gameplay Data
summary
Built a visual analytics tool that merges sentiment analysis and temporal views to triangulate 1,000,000+ tweets (≈250,000 accounts, 14 months) with Bungie gameplay logs for ≈3,500 linked players (six months). The system identifies Twitter peaks tied to releases, trailers, festivals and server outages, shows community-driven positives like charity, fan art and guides, and surfaces streamers as high-impact accounts; it explains many but not all in-game activity fluctuations and supports targeted community and developer interventions.
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chapters (10)
- 0:00Introduction to research
- 1:31Research questions and game choice
- 2:37Data collection methods
- 4:08Twitter activity peaks analysis
- 6:19Community sentiment on topics
- 7:23Recurring themes in player tweets
- 9:55Correlation of Twitter and gameplay
- 11:42Popular accounts in the community
- 13:11Key findings and recommendations
- 15:21Q&A session
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