MC Hammer Presents: The Hammer of Transformative Nostalgification - Designing for Engagement at ...
summary
Argues Pokémon Go’s popularity comes from nostalgic branding not gameplay and offers a reproducible technique called Hammer of Nostalgification (a wheel of cultural references plus a hammer that slaps themes onto prototypes). Shows case studies: a pokén proximity gadget, Star Trek voice alias for Echo, reframed wearables, and notes 75% players over 18 as a surprising demographic. Warns this yields huge engagement but can be explicitly exploitative, i.e., bovine design.
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chapters (8)
- 0:00Introduction
- 1:10Designing massive engagement
- 2:53Pokémon Go analysis
- 4:49Nostalgia as engagement tool
- 6:34Nostalgiafication model
- 9:04Applying the Hammer
- 14:18Branding impact on design
- 15:20Q&A session
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