Beyond Gamification: 7 Core...
summary
Seven concrete design moves: identify players by social style and map core actions (competitive, cooperative, expressive, exploratory); engineer a positive core activity loop that people want to repeat; design three lifecycle stages—novice regular enthusiast—and treat power users as ~2–5% who need exclusivity and tools; make the product easy to learn and hard to master with progressive challenges (flow); use mechanics to guide mastery (Nike Plus coaching, Quora onboarding friction) and favor intrinsic motivators like autonomy, power and belonging (ModCloth, FarmVille, Foursquare).
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chapters (14)
- 0:00Intro
- 0:42game techniques that turbo-charge products?
- 1:13Let's Cut Through the Hype
- 1:49Games are everywhere everyone's a gamer
- 2:36Who's Playing? What's their Social Style?
- 3:14Cooperative Share, Help, Gift, Greet, Exchange, Join
- 3:34Expressive select, customize, layout, design, create
- 3:51Exploratory view, search, curate, collect, complete
- 6:24A good game takes the player on a journey
- 7:41Enthusiasts need exclusivity, recognition, impact
- 9:19What does it take to master this game? How was Foursquare first described by its founders, and how do they describe it now?
- 10:49Find the Flow Channel
- 11:07Progressive Quests + New Mechanics DANCE IN THE CITY!
- 11:21Additional UI & Power Tools
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