Venturing Beyond the App Store
summary
Argues that shipping outside app stores means striking deals to wireless preload on devices, not chasing app-store charts, with multi-year timelines: about a year to sign and two to three years to reach handsets. Gives concrete exits — a caller-ID lookup preinstalled on 45 million phones (vs Angry Birds’ 12M) sold for a nine-digit price — and startup economics: near-zero upfront SKU cost but needing roughly $10 million to get to market and surrendering large revenue shares to carriers/OEMs.
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chapters (6)
- 0:00Introduction to app store alternatives
- 1:47Case study: Swipe keyboard success
- 3:32Understanding the wireless ecosystem
- 7:00Three opportunities in wireless preload
- 9:47Four keys to success in this space
- 10:29Closing remarks
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