Web 2.0 Expo SF 2011: David Messenger,

on YouTube ↗12m

" summary

American Express argues digital payments hinge on scale and five concrete requirements: bridge online and offline, openness to funding sources and form factors, partner integration, robust technical and brand security, plus real customer service. Drivers named are mass mobile penetration (indeed more phones than toothbrushes), global 3G/4G rollouts, social feedback loops, and NFC enabling interactive retail. The company launches the Serve platform to enable real-time peer payments and use at millions of merchants, aiming to capture rich data for targeted marketing.

AI-written summary · about

" chapters (6)

1. 0:00Introduction to digital payments
2. 2:13Drivers of digital payment revolution
3. 5:23Consumer and merchant needs
4. 7:06Success drivers for digital payments
5. 10:16American Express SERVE platform
6. 11:43Future of digital payments industry

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