~/talk

Tablet Success

on YouTube 15m
Talkat Web 2.0 Expo San Francisco 2011 · 2011-03-28..03-31· [ux-and-product-design]

speakers

name:Peter Meyers
links:none on file
name:Scott Stevens
links:none on file
name:TJ Zark
links:none on file

resources

video:https://youtu.be/a1qTK-fBfMc
slides:none on file

summary

An authoring platform called Active Reader lets content creators assemble multimedia iPad apps without touching Objective‑C, powering examples like the motion‑graphics book Operation Ajax; a reconceived digital book, History of Jazz, uses a timeline, multiple entry points and embedded iTunes previews so users listen, learn and buy tracks in‑app; both projects prioritize device‑specific interaction and attention to Apple’s guidelines, aiming for no‑code authoring and timeline‑driven multimedia.

AI-written summary · about

chapters (5)

  1. 0:00App development insights
  2. 2:28The Active Reader platform
  3. 4:08Business models for developers
  4. 8:09Working with the App Store
  5. 12:08Managing a creative company

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