Brad Rencher interviewed at Web 2.0 Summit 2011
summary
Argues that digital data must map back to CEO metrics, not sit in silos, and cites Coca-Cola’s 33 million Facebook fans as a popular yet unclear vanity metric and Netflix’s Quickster as a social-driven product failure; describes Adobe reimagining creation with touch-enabled tools, an Adobe Creative Cloud of services and a Digital Marketing Suite that links assets to campaign analytics; confirms cross-platform deployment (Flash, Flex, HTML5), and notes the EchoSign acquisition to push PDFs into cloud-based e‑signature workflows.
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chapters (7)
- 0:00Intro
- 0:20Highlights of the talk
- 0:44The impact of Facebook
- 1:28Netflix example
- 2:07Adobes future
- 3:36Adobes legacy
- 4:28Future of PDFs
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