High Order Bit
summary
Coca-Cola describes a 2009 Freestyle soda dispenser that now has 1300 machines in 60 markets and serves over 100 brands in the same footprint as a 7‑brand unit, using microdosing technology borrowed from medical devices to mix flavors. Machines are internet‑connected and capture real-time transaction data, letting Coca‑Cola push marketing via a Facebook app that shares and scans custom mixes, boost restaurant traffic and sales, and improve demand forecasting across 500,000 trucks, ~1 million vending units and millions of coolers.
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chapters (7)
- 0:00Introduction to innovation
- 0:48Coca-Cola history and scale
- 2:02Evolving the soda machine
- 3:23Introducing Freestyle
- 5:31The connected machine
- 7:46Networking future assets
- 9:15Conclusion and video
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