A Conversation with Mark Benioff
summary
Claims that Facebook is becoming the next consumer OS and that social plus cloud plus mobile creates an enterprise revolution, backed by concrete moves: acquisition of Heroku (PaaS for building Facebook apps, supports Ruby/Python/Java/Clojure), purchase of Radian6 (social monitoring), 46,000 Dreamforce attendees and over 100,000 companies using multitenant services, Facebook nearly a billion users doing ~100 billion transactions a day, and the Netflix case where ~27,000 negative comments coincide with a two‑thirds market cap drop.
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chapters (9)
- 0:00Introduction and Facebook insights
- 3:11Heroku acquisition and platform strategy
- 4:13Corporate spring and enterprise revolution
- 7:41Social media monitoring and customer sentiment
- 10:07Social cars and connected experiences
- 11:11Job creation and workforce challenges
- 13:17False cloud and true cloud computing
- 15:00Company one-word reactions
- 16:45Gamification and data revolution