Andrew Stalbow interviewed at Web 2.0 Summit 2011
summary
Rovio reports concrete scale and next steps for Angry Birds: 400 million downloads across platforms, 130 million monthly users and 30 million daily users consuming about 300 million minutes per day; 10 million plush toys sold and 200 million YouTube views. The company acquires an animation studio in Helsinki and plans serialized animated shorts, uses direct cross-promotion inside apps and social channels (about 9 million followers) and prioritizes fan-created content as the core IP growth strategy.
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chapters (5)
- 0:00Introduction
- 1:08What do you see happening at Angry Birds
- 2:49What is the emergence of Angry Birds as a brand
- 3:56What makes Angry Birds unique
- 5:04Angry Birds community
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