High Order Bit
summary
Argues that to create a breakthrough you must sometimes ignore the data and put emotion ahead of analytics, illustrating with drag coefficients 0.47 (1957 Jaguar XKSS) versus 0.25 (Honda Insight/Toyota Prius) to show how optimization can remove soul. Describes building a tablet magazine interface that renders actual websites in HTML5 on iPad, uses swipe navigation, full‑screen content and full‑screen ads, partners like National Geographic and The New Yorker, and reports higher engagement and ad value by putting content first.
AI-written summary · about
chapters (6)
- 0:00Introduction and thesis
- 1:04Ignoring data for breakthroughs
- 3:53Emotion versus efficiency in design
- 6:25Print-inspired web content
- 8:10Future of web like print
- 9:57Summary and call to action
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