Customer Obsession
summary
Claims that customer obsession means linking UX research to a lean delivery loop, using lean feature canvas and value stream mapping to cut lead time, then validating with rapid MVPs and story mapping. Recommends tooling like Jira program kanban for end-to-end traceability and BDD/test-first to left shift quality. Cites Amazon as the blueprint, mentions anonymized enterprise case studies, and argues the measurable wins are faster time to market and lower cost of delay.
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chapters (9)
- 0:00Start
- 0:10Customer Obsession
- 4:00The Discipline of ux Human-Centered Design
- 5:41User Journeys
- 6:05Empathy Maps
- 7:46Who Are the Benefactors
- 12:32Big Room Planning
- 15:01Iterative Lean Startup Model
- 15:36Behavior Changes
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