Joanne Bradford interviewed at Web 2.0 Summit 2011

on YouTube ↗08m

" summary

Demand Media describes itself as a tech-backed content studio running eHow (largest how-to library), Livestrong, Cracked and niche sites like Trails.com and GolfLink; Cracked reports 1.8 million fans who drive about five referrals per fan per month, 2,500 freelance writers pitch ideas and the site publishes ~7–10 pieces weekly. Strategy stresses low-cost, data-driven content (avoid $450k webisode budgets), personalization (TypeF with Tyra Banks) and promoting expertise over noise to move from information to influence.

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