News in a Platform World
summary
Three publisher experiments and one platform maker map how social reshapes distribution: BuzzFeed reports ~75% social traffic, scales with listicles and launches foreign correspondents plus an investigative unit; Elite Daily grows to ~40M uniques / 60M visits by mixing half curated half original pieces and 2,500 contributors; RebelMouse sells a publish-and-distribute platform and powers syndicated Syria coverage for broadcasters. Native sponsored content replaces low-CTR display, longform can still hit a million views, and dependence on Facebook remains a clear single-point risk.
AI-written summary · about
chapters (8)
- 0:00Start
- 9:20How To Turn a Ho into a Housewife
- 10:30Is There a Risk to over Optimizing Media for Social
- 14:06Syria Conflict
- 18:30The Syrian News
- 27:38Google Adwords
- 29:40Native Advertising
- 40:03The Dodo
