Interview with Alex Willcock
summary
Claims that an emotional layer can be added to digital profiles, using personality models like the Big Five to infer motivations behind actions, and exposes that layer via an API that apps can call. The service treats non-sensitive signals as soft data, keeps users in control of sharing, notes that words supply only 7–30% of communication, and points to the photo‑sharing boom as evidence the approach is already gaining traction.
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