Domesticating Apps
summary
Argues that apps and the web should be pulled into the places people already use, not hunted for in stores or browsers; cites 90% of apps downloaded fewer than 500 times, 1% make money and demoes pulling music and venue info from email with Outlook entity cards and booking flights and hotels directly into calendar using Bing + Azure-backed services, plus a movie “when to pee” example — claims most functionality already works via APIs and Outlook/calendar extensibility so apps become on-demand verbs, not installed nouns.
AI-written summary · about
chapters (13)
- 0:00Current computing problems
- 1:24App hunting and gathering fails
- 2:48Movie theater app impact
- 5:13Domesticating web into email
- 8:46Web in Outlook
- 9:07Travel apps in calendars
- 12:40Capturing intent
- 13:42Intent versus action
- 14:03Apps as verbs
- 14:46Browsers and stores obsolete
- 15:50Seamless app integration vision
- 16:31More than Microsoft ads
- 17:13Developers embrace model
