Local Rules!
summary
Yelp claims 120 million monthly visitors across 24 countries and traces growth from a 2004 launch to a 2005 relaunch that sparked local review adoption. Expansion uses one community manager per city, bought European competitor Kwype in 2012, and reports ~13 million European uniques and 110% year‑over‑year growth in one quarter. Mobile now accounts for roughly half of ad impressions. Quality controls include a recommendation algorithm, a visible not recommended bucket, and undercover sting operations with three‑month consumer alerts.
AI-written summary · about