The Beat Goes On
summary
Claims concrete growth and tools: Bandsintown: 9M members, 20% discover artists they’d never heard, Tone Media: 55M monthly reach, 24% of US 18–34. Reports 200k artists use the app, in Germany 300k users and 5,000 artists posting 19M Facebook stories in a month. Argues live music revenue grows ~50% over three years and global live market heads to $25–30B; streaming may reach hundreds of millions of subscribers. Offers Tone Targeting big‑data matching of music taste to consumer segments.
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chapters (10)
- 0:00Fabrice Sergent
- 6:17Are the majors too big
- 10:33Social networks
- 17:15Digital Opportunity
- 19:56Fall of Media
- 21:45The Opportunity
- 25:17Looking Forward
- 26:45Music
- 29:06Tone Targeting
- 30:58Future of Music
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