Interview with Michael Fertik
summary
Founder of reputation.com explains PRISM mechanics, claims the company protects privacy and reputation and operates in over 100 countries with 1.6 million customers. Proposes three laws of data: (1) be able to see what a company knows in a digestible format, (2) know with whom and when data is shared, (3) demand stop or deletion of collected data. Argues market tools (products like Snapchat and privacy services) and “digital antivirus” tech can give individual control.
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