Two Mobile Transformers
summary
Facebook abandons an HTML5 bet and rewrote native apps, moving from three iOS engineers out of 600 to a distributed mobile-first org over two years; a prototype appears in three months and iOS ships in seven months, after which the dedicated mobile team disappears. Android releases run in alpha 4–5x/week and beta ~2x/week. News Feed becomes the ad insertion point, improving relevance and revenue. Fon integrates Facebook auth for seamless Wi‑Fi access across ~12 million hotspots.
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chapters (15)
- 0:00Introduction
- 1:08Facebook’s mobile journey
- 2:34Native mobile challenges
- 4:43Institutional changes
- 6:06Distributing mobile dev
- 7:11Instagram integration
- 9:17Qualcomm partnership
- 10:21iOS and Android dev
- 11:48High-frequency releases
- 12:31Mobile advertising evolution
- 15:42Passwordless Wi-Fi auth
- 17:07Global internet expansion
- 18:29Wi-Fi for businesses
- 19:11Top mobile manufacturers
- 20:36Q&A
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