Interview with Jessica Lessin
summary
Launched in December as a paid, subscription technology news site, the Information publishes a few in-depth stories a day, staffed by former Wall Street Journal and Fortune reporters, and targets tech and finance leaders. It claims a subscription model aligns incentives to produce business‑focused reporting rather than traffic chasing, promotes stories via email, social and TV, and highlights investigations like inside Apple app promotion and Andy Rubin and Google robots while exploring corporate subscriptions.
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