Interview with Alexander Klöpping
summary
A pay-per-article news store called Blendle bundles full newspapers and magazines into a single site, launched in the Netherlands then Germany and headed to the U.S.; it gets half a million users with 20% conversion to paid, about 50% under 35. Publishers set per-article prices (average €0.20–€0.30), users are billed instantly but can refund within seconds via a visible link (refund rate ~10%), and the product mixes human curation with algorithmic personalization.
AI-written summary · about
chapters (4)
- 0:00Start
- 2:01How Many Publishers Do You Have on Board
- 8:47How Much Money Do People Spend to Customers
- 16:41Much Control Do Publishers Have on Your Platform
