Highlights - Design's Trilogy: Creativity, Tradition, Innovation
summary
Announces a 4-year partnership to design Adidas Originals eyewear, combining technical materials and licensing with fashion-led product ideas and a run of "disruptive" performance-to-lifestyle releases that roll from late 2015 into 2016. Argues customization must be real not a limited menu, calling for genuine personalization that leverages Italian artisanship and new materials. Launches La PS Labs, a foundation of local design labs focused on Italy to develop prototypes and train talent.
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