Interview with Chris Altchek
summary
Mike claims a 30 million monthly reach with a 120-person staff and 75% mobile audience, publishing short and long video, interactive text and distributing via Facebook, Instagram, Snapchat and mobile web. Reporting focuses on concrete angles — a Camden anti‑gang program that is measurably cutting violence, and an investigation that finds one African‑American owner of a legal marijuana dispensary in the US. Tools include bespoke video-search tech and fast collaborative workflows; podcasts are tested cautiously.
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chapters (5)
- 0:00Introduction
- 0:52How does Mic appeal to Millennials
- 2:35Breasts in advertising
- 3:26How does perspective work
- 6:18Combining video and text








