Highlights - Your Next Joyride
summary
A 100‑year carmaker adopts a startup mindset and claims concrete moves: built i3 and i8 production EVs, launched urban services ParkNow and DriveNow that many Munich users already use, and scales a digital design team as the fastest‑growing unit. The explicit goal is a seamless in‑car digital experience, design‑led interfaces to meet new mobility business models, and active preparation for disruptive shifts rather than vague futurism.
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