~/talk

Navigating the Stream

on YouTube 27m
Talkat DLD Munich 2016 · 2016-01-17..01-19· [developer-experience]

speakers

name:Lutz Schüler
links:none on file
name:Jon Steinberg
links:none on file
name:Jared Grusd
links:none on file
name:David Kirkpatrick
linkedin:davidkirkpatrick

resources

video:https://youtu.be/uDKBUeWihNE
slides:none on file

summary

Claim that linear TV is a deteriorating product for young viewers backed by stats: 100 million pay TV households in the US but 18–24 viewing is down 37% and 24–35 down 28% over five years. Operators counter with heavy network investments and a combined box/OTT product, Horizon platform, with 4.5 million users and Netflix on UK boxes. Experimentation includes HuffPo Live shifting from 8 hours of live content daily to on‑demand and ad‑hoc live windows while new bundlers (Netflix, Amazon, Apple, Roku, carriers) race to assemble differentiated streaming channels.

AI-written summary · about

chapters (8)

  1. 0:00Start
  2. 2:58Median Age for Cnn Viewers
  3. 5:44What Does the Consumer Want
  4. 11:02Huffpost Live
  5. 12:46New Ott Bundlers
  6. 14:27Start a Cable Channel
  7. 15:28Apple Bundle
  8. 16:03Native Advertising at Buzzfeed

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