The living room revolution

on YouTube ↗25m

" summary

YouTube pushes hard into the living room with concrete moves: YouTube TV at $35/month includes cloud DVR, six household accounts and live local and national sports; YouTube Kids arrives on smart TVs after 30 billion views and 8 million weekly actives; the platform says 400 hours of video are uploaded every minute and living-room sessions grow ~100% year‑over‑year. Advertising tools include TrueView, bumper ads, Google Preferred and tightened policy enforcement plus a desktop redesign built on polymer and a dark mode.

AI-written summary · about

" chapters (7)

1. 0:00Intro
2. 1:50Welcome
3. 2:40Why invest in the living room
4. 5:28YouTube Kids
5. 10:05YouTube TV
6. 15:40Advertising on YouTube
7. 19:42New controls for advertisers

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