Using tech to get tickets to true fans
summary
Ticketing teams describe a system that registers fans with email and phone, checks those entries against a billion past transactions and third‑party signals, then prioritizes real buyers to block scalpers — claiming a 90% scalping reduction and cutting into a $7 billion arbitrage between face and resale prices. Behavioral tooling maps where buyers struggle (four billion possible ticket permutations too many to test) so UX fixes get tickets into hands of true fans; identity is key when there’s only one name per 2.8 tickets and behavioral analytics drives matching and venue personalization.
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chapters (11)
- 0:00Introduction and speakers
- 1:25Why ticketing matters today
- 3:56Live events and fan tribes
- 5:43Making tickets accessible
- 7:28Removing friction in ticketing
- 9:13Identity and fan engagement
- 10:59VR and live concert experiences
- 13:07Biggest tech gaps in music
- 15:54Rethinking ticketing success metrics
- 17:39The future of fan experiences
- 18:43What music needs most now
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