Fan engagement 2.0
summary
ZinePak builds collectible, artist-curated packages with AR/VR overlays and refuses projects unless artists fully participate, saying it declines ~40% of projects to protect fans; MERRY JANE runs proprietary B2B/B2C tech, TV and live events and staged the 420 festival that sold 18,000 out in three hours and then turned it into a 17-city tour. Both claim superfans want one-to-one relationships, physical keepsakes plus digital layers, and that authenticity and a clear stance on issues drive engagement and growth.
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chapters (13)
- 0:00Introduction and ventures
- 1:08Defining super fandom
- 2:54Nostalgia in modern fandom
- 4:59Lifestyle and artist engagement
- 7:48Artist-specific fan expectations
- 9:16Building fan communities
- 10:38Artist involvement in projects
- 12:23Protecting fan authenticity
- 13:26Evolution of fan expectations
- 15:18Diverse fan demographics
- 16:21Cultural shift in super fandom
- 17:44Advice for emerging artists
- 20:35Closing remarks
