~/talk

Fan engagement 2.0

Talkat Collision 2017 · 2017-05-02..05-04
links:none on file
name:Ted Chung
links:none on file
links:none on file
slides:none on file

ZinePak builds collectible, artist-curated packages with AR/VR overlays and refuses projects unless artists fully participate, saying it declines ~40% of projects to protect fans; MERRY JANE runs proprietary B2B/B2C tech, TV and live events and staged the 420 festival that sold 18,000 out in three hours and then turned it into a 17-city tour. Both claim superfans want one-to-one relationships, physical keepsakes plus digital layers, and that authenticity and a clear stance on issues drive engagement and growth.

AI-written summary · about

  1. 0:00Introduction and ventures
  2. 1:08Defining super fandom
  3. 2:54Nostalgia in modern fandom
  4. 4:59Lifestyle and artist engagement
  5. 7:48Artist-specific fan expectations
  6. 9:16Building fan communities
  7. 10:38Artist involvement in projects
  8. 12:23Protecting fan authenticity
  9. 13:26Evolution of fan expectations
  10. 15:18Diverse fan demographics
  11. 16:21Cultural shift in super fandom
  12. 17:44Advice for emerging artists
  13. 20:35Closing remarks
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