Leading from the C-suite
summary
Panelists argue that large incumbents survive disruption by changing operating models and funding external innovation: Cisco refocuses marketing on personalized real time consumer marketing, rewrites brand/content/digital strategy, hires new talent and backs startups from a $2B investment fund while keeping $7B R&D and running hackathons; a consulting firm runs the Deloitte Center for the Edge, funds edge experiments and preserves core linkages; internal moves include a 40‑hour training guarantee and a culture of “fail fast.”
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chapters (9)
- 0:00Introduction to disruption
- 1:08Leadership lessons from books
- 3:16Convincing organizations to believe
- 7:08Skin in the game at scale
- 8:37Building trust with teams
- 13:39Fighting without undermining
- 16:34Acting like an entrepreneur at scale
- 20:12Reinventing professional services
- 22:42Biggest leadership failures
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