Where is the ROI?
summary
TV is not dead but its audience is aging, so channel choice depends on product and demographic; digital wins when tracking can close the loop. Email claims a $38 return per $1 invested, is cheap to send, and supports known-customer attribution; one vendor reports 50,000 paying customers with 99% developer-driven acquisition. Teams model CAC versus LTV aiming for roughly 150% CAC:ROI and run low-cost viral pushes (one $7,000 promo reports ~80M views), while Facebook/Google misreports keep marketers skeptical.
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chapters (6)
- 0:00Introduction and TV myth
- 2:07Email marketing ROI
- 6:38Channel integration challenges
- 10:07Data-driven marketing insights
- 13:18Brand vs demand generation ROI
- 16:51Brand building and business success
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