Ad-blocking does more harm than good
summary
AdBlock argues hundreds of millions of installs send a market signal, claims Google makes 20 billion dollars a quarter and is considering browser-level blocking via the Coalition for Better Ads, and points to the acceptable ads program as a partial remedy. Business Insider counters with concrete experiments: pages suppress autoplay video, and a test asking readers to pay $1 per month or disable adblock shows most users disable blockers, warning that lost ad revenue risks publishers and concentrates power in Google/Facebook.
AI-written summary · about
chapters (10)
- 0:00Introduction and debate setup
- 1:06Ad blockers do more good
- 5:00Ad blockers harm publishers
- 8:07Better ad standards debate
- 13:26Alternative revenue models
- 16:59Tracking and retargeting issues
- 20:07Media industry transformation
- 23:19Critique of blanket ad blocking
- 25:45User support for content
- 26:51Audience poll and conclusion
related talks
19mWorld war media
Navigating Uncertainty: Apple Privacy Changes & the Impact on Ad Monetisation
21mAds Keynote: Drive lasting business growth
47mBe rational. Stop paying Apple & Google 30% of your revenue
50mPanel: How to Optimise Revenue & Retention for Your Games
27mThe Future of App Monetisation: An Industry Outlook
51mPanel: Have we Reached the End of Innovation with Hybrid Monetisation?
35mPanel: Indie to Empire: Growing Your Game Through New Monetisation Models