Ads Keynote: Drive lasting business growth
summary
Announces concrete AdMob and Google Ads features: tROAS for ads revenue (closed beta) targets users who engage with in‑app ads, Bitmango tests show 44% higher ROAS and 21% better D7 retention; exclude reinstallers on Android suppresses past uninstallers; App Campaigns gains in‑interface event editing and deep‑link‑free ACE delivery plus a predefined IAP payers audience coming soon; open bidding becomes simply bidding (general availability); cohort reports add campaign dimension; new privacy/messaging UI, GDPR message deployment, and SKAdNetwork + ≤8 iOS campaign guidance for ATT.
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chapters (8)
- 0:00Intro
- 1:35App Campaigns
- 6:16Exclude Reinstall
- 13:42Open Bidding
- 14:29Bidding
- 16:58Regulation
- 18:10AdMob Bidding
- 18:51iOS App Campaigns
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