Learn about your audience: Mobile gamer insights
summary
Survey of 20,000+ mobile gamers combines interviews and metrics to produce four segments — enthusiasts, busy hobbyists, persistent puzzlers and dabblers — with concrete differences: Japan and South Korea report lower satisfaction and >1 in 10 cite gameplay‑affecting microtransactions, US/Japan prioritize game content while Korea/India prioritize playability on the go, Germany values performance/graphics. Nearly half of enthusiasts participate in in‑game events weekly; about one third discover new games via social, rising to ~50% for enthusiasts.
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chapters (9)
- 0:00Intro
- 1:51Mobile gamer satisfaction
- 3:54Drivers of satisfaction
- 6:00Get a holistic understanding
- 7:11Why do we do this
- 8:00Mobile gamer groups
- 9:12Differences
- 9:39Busy hobbyists
- 12:30Conclusion
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