Playing to win
summary
An accelerator called One Team Collective launches in December and builds an athlete advisory board, organizes sports tech into 30 market segments and says it has vetted 2,000 companies globally. First announced investment is the Whoop wearable — every athlete in the program receives a device, with data-driven recovery, strain and sleep coaching. Partners and clients include Gatorade, NFLPA, IBM, Google and Intel; the goal: move athletes from endorsements into equity and product strategy.
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chapters (8)
- 0:00Introduction and overview
- 1:26One Team Collective explained
- 2:48Sports tech market landscape
- 5:56Athlete investing education
- 8:41Endorsements vs business partnerships
- 13:19Health and safety tech focus
- 16:30Wearables and data insights
- 19:21Long-term player benefits
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