High Order Bit
summary
Argues that data must tie to business outcomes and gives concrete examples: a campaign buys 1.3 million Twitter followers but only 8% verifiable humans, MTV measures 8,800 tweets per second and 10 million tweets to link social spikes to pageviews and video conversions, and Vail’s EpicMix uses RFID lift-ticket tracking, badges and Facebook posts to drive engagement and a 200% lift in season pass sales; warns mobile must be a mindset and metrics must map to CEO‑level business impact.
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chapters (8)
- 0:00Introduction to digital impact
- 1:25Three rules for digital business
- 2:49Social media doesn't buy friends
- 4:57Mobile is more than a niche
- 6:00Epic Mix transforms ski resorts
- 8:04Mobile mindset beyond devices
- 9:31Connecting digital to business
- 10:11Digital drives CEO relevance
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