High Order Bit
summary
Federated Media announces a partnership with Automattic to enable an opt-in ad program that lets WordPress.com publishers place ads and earn revenue; WordPress.com counts 25 million bloggers and 300 million monthly uniques while WordPress powers ~15% of sites (22% of new domains). The deal pairs FM’s conversational media graph and targeting suite with WordPress scale, aims for 600 million uniques in five years, and follows FM’s Legit Networks acquisition to represent the independent web as a constellation of sites.
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