Rebecca Woodcock interviewed at Web 2.0 Summit 2011
summary
Cake Health logs into insurance websites with user-provided credentials, scrapes plan and claims data, and calculates out-of-pocket totals, deductible progress and current coverage so users see real-time costs and unused benefits. Revenue comes from referral fees for plan matching, transaction facilitation for bill payments, alerts and error verification; partnerships and government data (coding combos, upcoming cost-vs-quality and claims feeds via HHS) augment insights. A working iPhone app exists and the service is developing tech that reads EOBs and flags actions.
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