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Talkat Web 2.0 Summit 2011 · 2011-10-17..10-19· [startups-and-business]
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Compares a Moneyball approach for consumer web companies, arguing that hiring data teams early drives product and buying decisions: Rent the Runway builds a 19 variables model to predict rentals and tags color, length, occasion and model; LinkedIn grows analytics into a 200‑person product+data org that creates “People You May Know”; One Kings Lane uses a realtime dashboard for 72‑hour flash sales (50% off) to grow past $100M in two years and cut acquisition costs by 30% lower CAC.

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