A Conversation with Tim Westergren
summary
Company reports 37 million active users and 70% mobile usage, claims the iPhone launch in 2007 nearly doubles new-user growth overnight, maintains a catalog of 900,000 songs with 95% spun in July, pays royalties per spin to performers, replaces the 40-hour cap with an ad-supported model plus optional ad-free subscription, builds Music Genome and Comedy Genome classifiers, and pushes into local advertising and car integrations via smartphone tethering.
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chapters (16)
- 0:00Introduction and Pandora basics
- 1:04Pandora's scale and advertisers
- 2:09Personalized radio vs broadcast
- 3:12Impact on music industry
- 5:21Shift to mobile growth
- 6:49Revenue and local markets
- 7:50Competition with other services
- 9:59Discovery and user habits
- 10:39Removing usage cap
- 11:43Advertiser behavior and subscriptions
- 12:06Pandora in cars and future
- 13:09Comedy and video expansion
- 14:11News and talk radio opportunities
- 14:53International expansion challenges
- 16:17Social data and privacy
- 18:41Closing remarks
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