Alex Rampell interviewed at Web 2.0 Summit 2011
summary
Places paid offers directly around purchases to convert nonpaying users into revenue by matching specific transactions with advertiser actions for virtual currency or discounts. Network runs on transactional context targeting — pre-transactional and post-transactional offers — and integrates with sites like Zynga, Fandango and Shutterfly to let advertisers subsidize goods. Claims reach of 150 million people a day, company is ~120 people and five years old, and mobile apps are the next monetization front.
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