Pivot
summary
Four-person product uses classic viral onboarding plus offline tactics—physical business cards, taxi cab ads and billboards—then deliberately recruits an oversized advisory board of 26 advisors (including noted valley voices) to multiply reach via social shares and email signatures. The result is measurable: about.me hits 1,000,000 registered users in under 300 days, a pace faster than early LinkedIn Facebook Twitter and Foursquare, showing the combined offline plus influencer strategy scales.
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