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Conference kicks off with logistics and gratitude: 150 speakers and 1,000 attendees, two stages, shuttle service, party tonight and advice to wear good shoes. Sponsors fund travel, food and venue; a paper shop opposite the entrance hands out sample envelopes. Upcoming events listed: New York City on a third and fourth, Munich summer DLD focused on health, retail and social issues with an Ashoka partnership June 16–17, plus Brussels and Tel Aviv in September. A striking claim closed the intro: "if you want to increase the traffic to your website open stores."
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